La búsqueda incansable de lo inesperado

For more than a decade, we’ve witnessed the continued evolution of the influencer industry. At its inception, brands could activate bloggers with a mere product exchange. Sponsored content then infiltrated social media, birthing contractual agreements and the Instagram influencer as we know it. And today, we bear witness to another industry shift and talent rebrand. 

The past few years have put a spotlight on personal and professional commitments to diversity, equity, and inclusion, highlighting the many ways in which society needs to evolve to better serve the collective good.