Pasar al contenido principal

INSIGHTS

Pensamiento que Transforma

A New Look for Zeno, Now and Next

expo west blog
Insights

Mushrooms, Mochi and Meatless Alternatives: Key Trends from Expo West 2024

What do mushroom chips, cactus water, cookie dough, NotHotDogs and dumplings have in common? They were hot trends at this year’s Expo West 2024 at the Anaheim Convention Center. More than 65,000 registered attendees gathered to see the latest and greatest in consumer product goods, natural and organic food and beverages and lifestyle items from more than 3,300 exhibiting brands.   
Earth Month at Zeno Group 2024
Insights

Speak Up: Overcoming Greenhushing this Earth Month and Beyond

As we enter Earth Month, companies stand at a critical juncture: to actively engage or to remain silent? In today's landscape, environmental, social, and governance (ESG) issues are under greater scrutiny than ever before yet support for these topics remains top of mind for many.  

Zeno at SXSW 2024
Insights

SXSW 2024: Emerging Tech and Trends Shaping the Future

Experts, leaders, creatives, athletes and artists from around the world gathered at the 2024 SXSW Conference in Austin, TX to share the latest on how technology is and will impact the world around us.  

It was a wonderful whirlwind of listening and learning, but one thing is clear - we are on the precipice of radical change when it comes to tech innovation and the ways it will reshape our economy and society.  

We’ve outlined five topics that will have the most impact.

Green Biz 2024
Insights

ESG Still Thriving and Other Takeaways from GreenBiz

Zeno attended this year’s GreenBiz conference – a 2,500+ person gathering of professionals across the responsible business spectrum, from communicators and marketers to technical experts in topics as wide-ranging as regenerative agriculture, carbon emissions and sustainable packaging.  

BHM Breaking Barriers
Insights

Breaking Barriers, Building Bridges: Advice for the Next Gen of Black PR Pros

Greetings from a few vibrant voices of Zeno Group's Black Voices ERG! We are Amaris Adams, Chloe Segui, Danielle Hobson and Aly Brandon—four dynamic individuals weaving our talents across Zeno's creative, influencer, DE&I, consumer, and corporate affairs practices. As proud contributors to the rich tapestry of Black excellence within the communications landscape, we are excited to share our insights and experiences on getting the most out of your careers and navigating challenges as junior staff of color in celebration of Black History Month.

A New Earned Media Mindset Blog Hero
Insights

How Communicators Can Improve Earned Media Outcomes in 2024

As you might expect from a former TV producer and an ex-journalist, we are borderline obsessed with earned media. Sitting across the pond from each other, we talk all the time about the tiniest minutiae of our respective news media. Given recent changes to the global media landscape, however, something has been bugging us.