Sage Partners with The Invictus Games

An international adaptive sports event, the Invictus Games celebrate the healing power of sport. The games provided an opportunity to strengthen Sage’s partnership with the Invictus Games while also helping to tell an elevated brand story via earned media. Championing Sage’s values by demonstrating The Sage Foundation’s commitment to hiring, training and ups killing former military people, surrounding the games Sage and Zeno we leveraged spokespeople, events and activation to reiterate their pledge to ‘do business the right way’ with the #SageSalute. The campaign garnered 42 stories in Australia’s top print, online and broadcast outlets while earning 31 million impressions.