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Capabilities & Services

Strategy + Planning

S & P cover image

About Strategy + Planning

Part research, part methodology, The Human Project is a signature Zeno approach bringing together new societal, brand and human insights with strategy to solve real-life business challenges.

We help companies build an ownable POV, make genuine and meaningful connections with audiences, connect brand values with human values, and be purposeful – ultimately driving the business of our clients forward.

Therese Caruso, Managing Director, Global Head of Strategy & Planning

Therese Caruso

Managing Director, Global Head of Strategy & Planning


140 Broadway
39th Floor
New York, NY 10005
United States


Related Services

  • The Human Project Lab™
  • Stakeholder journey
  • Audience segmentation
  • Persona development
  • Message + concept testing
  • Brand and campaign strategy
  • IP/thought leadership
  • Values mapping
  • Trend forecasting
  • Advanced analytics