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Capabilities & Services

Strategic Planning & Insights

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About Strategic Planning & Insights

The work we do focuses on real people with real emotions, beliefs and values – whether that’s consumers, employees or stakeholder. Our team uses all forms of research and data – primary, secondary, analytics – to position brands and businesses for the social impact they desire. We make sure every connection created is meaningful and effective.

Therese Caruso Managing Director, Global Strategy & Insights

Therese Caruso

Managing Director, Global Strategy & Insights


140 Broadway
39th Floor
New York, NY 10005
United States



Related Services

  • The Human Project™
  • Data analytics
  • Message and content testing
  • Focus groups and ethnography
  • Insight gathering workshops
  • Audience segmentation
  • Creative analytics
  • A/B testing
  • Primary and secondary research
  • Brand health and reputation
  • Post-campaign analysis
  • Stakeholder mapping
  • Target persona creation
  • Brand values mapping
  • Content coding and content analysis
  • Real-time dashboard