Capabilities & Services
Strategic Planning & Insights
We help brands make more meaningful and create long-lasting connections with their target audiences across the globe.

About Strategic Planning & Insights
The work we do focuses on real people with real emotions, beliefs and values – whether that’s consumers, employees or stakeholder. Our team uses all forms of research and data – primary, secondary, analytics – to position brands and businesses for the social impact they desire. We make sure every connection created is meaningful and effective.

Therese Caruso
Managing Director, Global Strategy & Insights
Address
140 Broadway
39th Floor
New York, NY 10005
United States
Phone
Related Services
- The Human Project™
- Data analytics
- Message and content testing
- Focus groups and ethnography
- Insight gathering workshops
- Audience segmentation
- Creative analytics
- A/B testing
- Primary and secondary research
- Brand health and reputation
- Post-campaign analysis
- Stakeholder mapping
- Target persona creation
- Brand values mapping
- Content coding and content analysis
- Real-time dashboard