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INSIGHTS

Thinking That Transforms

A New Look for Zeno, Now and Next

Doctor and patient
Insights

What’s Going to Happen to Healthcare?

An analysis about what's going to happen to healthcare after the new President eliminated the Affordable Care Act (ACA), and left a nation afraid of change.
Football and remote
Insights

Super Bowl Digital Marketing Trends

Integrated communications professionals should be mindful of certain Superbowl marketing trends when brainstorming for their clients.
Millennial
Insights

Millennials: Informing the Future of Healthcare

The Human Project, Zeno's Group's proprietary research on generations, emphasizes millennial's' longing to embrace the desire to live in balance while leveraging technology to help them continue to help others regarding healthcare.
Insights

Preparedness For the Next Generation of Cybersecurity Attacks in Healthcare

The expanded use of digital, electronic and network technology has induced significant benefits for care delivery and organizational efficiency, but also creates opportunities for cyber intrusions.
Insights

The Youth Vote: What will it take to win?

As the debate around who will be the next president of the United States continues, the fight for the youth vote is on.
Brazil soccer player
Insights

Rio 2016: The Power of Emotion in a Story

The storytelling lesson from Rio 2016 and the stories from the Olympics and now the Paralympics.