I recently participated on a panel at the STAT Summit with two brilliant healthcare thought leaders. We explored the value and urgency of health literacy and, to take a play on the old saw that everyone is a patient at some point, called our session “We the Patients?” (Note the question mark. That’s on purpose.) Here are more of our key takeaways on health literacy.

We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.

At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.

The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.

Flying cars, microchips embedded in human brains, autonomous drone delivery – is the future even closer than we think? While these topics have long been the focus of conversation ever since they were figments of imagination in young SciFi fans’ minds, we are now entering lightspeed (for lack of a better term) when it comes to advances in modern civilization and technology.

Over the years, predicting what is coming up in the next 12 months in digital and tech within PR and marketing has become both easier and harder at the same time. It’s become harder to predict what is coming because there is just so much innovation happening in so many different sectors. It can be difficult to know what to focus on and where to apply your resources.