When we look back on the turning point of the COVID-19 pandemic, we may find that some unexpected heroes made all the difference. It could be that your local barber, the mayor of your city, your pastor or your neighbor will be the unsung heroes who helped get 100 million people in the US vaccinated in 100 days or 70 million vaccines in French arms by the end of August. 

As COVID-19 remains as the single biggest issue across the globe, with its impact growing and far-reaching to all corners of the world, Zeno Group initiated an online seminar to discuss its influence on people, business and social behavior. The role of communications was also discussed – how it has evolved as an important element to business and lives than ever before.

As we cross the 50-day mark since COVID-19, it has become abundantly clear that tracking public sentiment towards the pandemic is far from simple. Sketched on a chart, it looks like an unpredictable roller-coaster, and yet - could there be some value in understanding the measure a little better?

As the world slowly emerges into the next phase of life with COVID-19 pandemic, many will feel a sense of relief and freedom.  There may be a sigh of relief that we are moving forward and that we are alright – the worst is over.  But the truth is, we will all be impacted by the reality of a new way of life as we watch and wait to learn what the Fall might bring. 

Last August, 181 CEOs signed the Business Roundtable’s updated “Purpose of a Corporation” statement, committing to lead their companies for the benefit of all stakeholders, including customers, employees, suppliers, communities and shareholders. 

Eight months later, amidst one of the world’s worst pandemics, this commitment is experiencing a radical pressure test. 

March quickly became a time filled with uncertainty and confusion. The progression of the COVID-19 pandemic seemed to happen rapidly and without warning (despite the U.S. watching the situation unfold overseas for months), and that left the American public in an unprecedented state. The trickle effect to brands and marketers has caused many companies to quickly press pause on all proactive efforts.