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Wave of Waste

To increase awareness of marine plastic pollution, Corona created a "wave of waste" made from actual plastic discarded on UK beaches

Plastic Doesn’t Belong in Paradise

We had one simple overarching objective – to raise awareness of the marine plastic pollution issue in a disruptive way and show our commitment to the cause. It was key that we bring the issue home to our audience – which cares about the environment but might not actually see the damage being done to it.

Leading the National News Agenda

75%

media was earned, amounting to nearly 8x more reach than paid (OOH) – and reaching 76.6% of the total legal drinking age population in the UK

50%

increase in brand perception as an environmentally conscious and caring brand, who cares about people, the community and the world

No. 1

mentioned brand on social media on World Oceans Day – beating Sky Ocean Rescue, adidas, American Express and Lush Cosmetics.