You Got This
An Integrated Campaign Inspiring Gen Z to Tackle At-Home Projects with Dremel
With an onslaught of cheaper competitor brands coming to market, Dremel needed to stand out and make an emotional connection with their customers. Zeno developed a complete rebranding and advertising campaign, focused on reaching a whole new target, Gen Z, but more importantly, the “new DIYer.”
Based on the creative insight that Gen Z is the “I don’t know how to do it, but if I watch enough YouTube I can figure it out” generation, we developed the “Dremel: You Got This” campaign showcasing the entrepreneurial spirit of Gen Z to get things done, all with the support of a Dremel.
An integrated marketing approach driving mass awareness of Dremel as an affinity lifestyle brand
earned media, social media and press release placements
media impressions and 430K+ clicks across five platforms
product category page views on Dremel.com