An Unlikely Water Hero
Establishing an Unlikely Water Champion with ScottsMiracle-Gro
Zeno worked with ScottsMiracle-Gro to launch The Scotts Miracle-Gro Foundation, a charitable arm that champions environmental issues. The agency spearheaded a docuseries with National Geographic photographer Andy Mann that shed light on water issues and supported ScottsMiracle-Gro’s sponsorship of the George Barley Water Prize, securing national and environmental media coverage.
Educating and Engaging New Audiences
44 Earned Media Placements
Stories were secured national and environmental media coverage, including NBC Nightly news, Wall Street Journal, Greenbiz and more- positioning ScottsMiracle-Gro as an unlikely water steward.
10.2K% Increase in Website Traffic
The docuseries partnership with National Geographic’sAndy Mann launched through a social media campaign, increased web traffic to ScottsMiracle-Gro’s website by more than 10,000%.
1.1MM+ Video Views
The docuseries was viewed more than one million times on social media – by far ScottsMiracle-Gro’s most successful social campaign.