Zeno Group today launched Collab by ZDX, a new global creator marketing offering from the firm’s Digital Experience team (ZDX). Collab is designed to eliminate the tradeoffs brands face between speed, relevance, reputation, and performance as creators play an increasingly influential role across culture and commerce.

Collab by ZDX brings together creator specialists, cultural strategists, reputation experts, performance marketers, and technology partners in one connected influence system. Powered by Zeno’s global network, Collab gives brands one connected partner across creator strategy, intelligence, talent, activation, and optimization.

"Creator marketing has never been more important or more fragmented. Brands are still forced to piece together technology, cultural relevance, reputation, and performance,” said Greg Tedesco, Head of ZDX, Zeno. “Collab closes that gap. We bring the right talent, predictive intelligence, relationships and technology together so brands can see what’s coming, find the right, brand-safe creators earlier, and move with confidence. We don’t buy influence; we build it.”

Powering Collab’s intelligence capability is a new strategic partnership with CreatorIQ, the leading operating system for creator-led growth. The partnership brings CreatorIQ’s creator intelligence, performance data and brand-safety infrastructure together with Zeno’s HIVE cultural intelligence and Creator Incubator to identify emerging creators and cultural signals earlier.

Beyond intelligence, Collab’s global offering brings several capabilities under one system to help brands move faster, manage risk, and maximize the value of creator content. Collab Collective provides access to an opt-in network of more than 1,000 creator friendlies, with rapid-turn activations possible in seven days or less. Collab Guardian embeds brand safety and reputation intelligence into creator decisions from the start. Creative Cuts identifies high-performing creator content and adapts it for use across paid and other channels, generating five to 10 times more content from an original asset.

Clients across multiple sectors are already putting the Collab model to work, with early feedback pointing to the value of a more connected approach to creator marketing.

“Zeno’s strong strategic thinking and creator relationships allow us to move quickly and create work that feels genuinely connected to culture,” said Erick Kouri, Marketing Director, Molson Coors. “They understand our brands and how to find the right creators to make an idea feel relevant rather than forced.”

“I’ve worked with a ton of agencies, and Zeno has been the best because they really advocate for me as a creator. They trust that I know my audience and give me the freedom to bring my ideas to brand partnerships, and they always do very well,” said Zachariah Porter, a comedy and lifestyle creator with more than 6.2 million followers across social platforms.

The launch follows a multi-year investment in Zeno’s creator offering, now one of the fastest-growing parts of its digital business. Creator marketing touches nearly all of Zeno’s B2C clients, while the agency has doubled its creator campaigns and overall creator partnerships year over year. Zeno is also expanding creator work across B2B with specialized expertise in highly regulated industries, including healthcare, financial services, and spirits.

ZDX delivered double-digit growth from September 2025 to September 2026, reflecting ongoing demand for integrated digital, social, and creator strategies.