Zeno Group announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization. 

GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility. At a time when controlling the narrative has never been more critical, GEOfluent is bringing visibility and control to a space that is evolving by the day—sometimes even by the hour. The offering is one of several new products being rolled out, guided by Zeno’s robust AI Framework that accelerates the development, incubation and testing of new client-centric products that span culture, communications, and reputation. 
 

“As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand’s ability to be visible, accurate, and credible in AI-driven answers is business-critical,” said Michael Brito, Zeno’s Head of Global Analytics. “Zeno’s work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we’re applying AI in ways that help them both protect and promote their business in today’s increasingly noisy, high-stakes environment.”  

GEOfluent continuously tracks and analyzes how brands surface in generative answers across leading large language models. Combining daily monitoring with strategic insights, Zeno’s platform empowers brands to:  

• Track Brand Visibility: Monitor mentions across top AI platforms, identify which media outlets influence each model, and analyze frequency, placement, and share of voice. 
• Understand What’s Driving Results: Uncover the keywords, prompts, and narratives shaping brand mentions, benchmark against competitors, and quickly connect AI answers back to owned and earned media. 
• Monitor and Improve Reputation: Assess tone, sentiment, and narrative framing, flag inaccurate content, and detect reputational risks before they escalate.  

“AI search is now both a discovery and reputation channel. We want to ensure brands not only get found but trusted as a choice people can feel comfortable and confident engaging with,” said Thomas Bunn, Zeno’s Global Chief Client Impact Officer. “GEOfluent gives clients real-time insights and strategies to influence how they show up. Today, that means finding new ways to help companies protect brand equity and unlock growth opportunities amidst new AI realities.” 

Zeno Data Intelligence and Brand Analysts assess daily prompts running across major AI platforms and extract insights on trends, risks, and opportunities in near real time. They guide clients through a suite of actionable reports detailing brand visibility, share of voice, reputation framing and media influence rankings.