Turtle Wax Gaming

In 2016, Zeno created Turtle Wax’s eSports platform based on the strategic insight that the love of cars and gaming intersect. Zeno launched “Turtle Wax Gaming” through a strategic partnership with OpTic Gaming – known for their on-the-go lifestyle and passion for cars.

The partnership was steeped in social content and allowed Turtle Wax to authentically enter this industry as a non-endemic brand. The partnership continued in year two with the addition of several grassroots initiatives, and in 2018, Zeno took the program international through a team partnership with U.K.-based Splyce along with further individual, U.S.-based player partnerships.