A Pop-Up Noise Project
Raising Awareness About Temasek’s Community Initiatives.
We created The Great Singapore Replay - a program that bridges generations of music and proves Temasek’s position as a youth enabler. We challenged 10 pairs of emerging and established artists to reimagine Top 10 Singapore Classic Hits.
The campaign, led by an eight-episode content series, raised awareness for Temasek community initiatives by 144%.
increase in awareness of Temasek's community initiatives over the course of 3 months
in earned media across popular print and online publications such as The Straits Times, The Business Times, Today, TimeOut and many more
combined video views that resulted in over 4 million impressions from the eight weekly episodes, featuring the 10 re imagined classic Singapore hits from the TGSR artists