A Pop-Up Noise Project
Raising Awareness About Temasek’s Community Initiatives.
We created The Great Singapore Replay - a program that bridges generations of music and proves Temasek’s position as a youth enabler. We challenged 10 pairs of emerging and established artists to reimagine Top 10 Singapore Classic Hits.
The campaign, led by and eight-episode content series, raised awareness for Temasek community initiatives by 144%.
Over the course of just 3 months, The Great Singapore Replay increased awareness of Temasek’s community initiatives by over 144%
earned media led to more than S$3 million dollars as the campaign spread across popular print and online publications such as The Straits Times, The Business Times, Today, TimeOut and many more
TGSR artists created 10 new classic Singapore hits, drove a combined 1.5 million video views and resulted in over 4 million impressions of the eight weekly episodes