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An Unlikely Water Hero

Viewed as a “chemical company” and targeted for water quality issues, ScottsMiracle-Gro enlisted Zeno to change this perception and establish them as an environmental leader

Establishing an Unlikely Water Champion with ScottsMiracle-Gro

Storytelling, Branded Content, Content Strategy, Content Production, Corporate Social Responsibility and Sustainability

Zeno worked with ScottsMiracle-Gro to launch The Scotts Miracle-Gro Foundation, a charitable arm that champions environmental issues. The agency spearheaded a docuseries with National Geographic photographer Andy Mann that shed light on water issues and supported ScottsMiracle-Gro’s sponsorship of the George Barley Water Prize, securing national and environmental media coverage.

Educating and Engaging New Audiences

44 Earned Media Placements

Stories were secured national and environmental media coverage, including NBC Nightly news, Wall Street Journal, Greenbiz and more- positioning ScottsMiracle-Gro as an unlikely water steward.

10.2K% Increase in Website Traffic

The docuseries partnership with National Geographic’sAndy Mann launched through a social media campaign, increased web traffic to ScottsMiracle-Gro’s website by more than 10,000%.

1.1MM+ Video Views

The docuseries was viewed more than one million times on social media – by far ScottsMiracle-Gro’s most successful social campaign.