Wave of Waste
To increase awareness of marine plastic pollution, Corona created a "wave of waste" made from actual plastic discarded on UK beaches
Plastic Doesn’t Belong in Paradise
We had one simple overarching objective – to raise awareness of the marine plastic pollution issue in a disruptive way and show our commitment to the cause. It was key that we bring the issue home to our audience – which cares about the environment but might not actually see the damage being done to it.
Leading the National News Agenda
75%
media was earned, amounting to nearly 8x more reach than paid (OOH) – and reaching 76.6% of the total legal drinking age population in the UK
50%
increase in brand perception as an environmentally conscious and caring brand, who cares about people, the community and the world
No. 1
mentioned brand on social media on World Oceans Day – beating Sky Ocean Rescue, adidas, American Express and Lush Cosmetics.