Skip to main content
ABB Full Color Transparent Logo

The New Era

Put a B2B industrial company at the forefront of the Fourth Industrial Revolution by capturing the attention of top media, influencers and analysts

Establishing ABB as a Digital Revolution Leader

CEO and Executive Positioning, Corporate Reputation Strategy & Planning, Speaking Engagements, Thought Leadership

As a 130-year-old global industrial technology company, ABB had recently doubled down on its commitment to digital innovation, hiring its first-ever Chief Digital Officer and launching ABB Ability™, its global industrial Internet of Things platform. ABB challenged Zeno to position the company as a global digital powerhouse.

Our 360 corporate visibility approach flexed across media relations, industry events, thought leadership, analyst relations and influencer engagement.

Earning Our Way to Digital Dominance

202%

increase in ABB Ability earned media in just over a year across top business, tech and innovation media

25+

opportunities secured to speak or attend major tech and digital innovation events

Awards

positioning built to numerous awards from IoT, tech and analyst organizations