Barby K. Siegel


Under Barby’s leadership, Zeno has experienced unprecedented growth and industry recognition for its creativity, highly-collaborative culture and defining its north star — Fearless Pursuit of the Unexpected. Step into any Zeno office and you immediately feel the high energy and special spirit that imbues the “Green Machine” every day.

Barby has represented clients in myriad categories, including personal care, packaged goods, food, beauty, health, automotive, fashion, retail, financial services and technology. She is passionate about the power of a ‘big idea’ to work across channels to influence behavior, impact the intersection of brand and corporate reputation and drive real business value for the clients that trust Zeno with their business.

Zeno was named 2017 Mid-Size Agency of the Year by the Holmes Report and was named PRWeek ‘Mid-Size Agency of the Year’ for three consecutive years (2011, 2012, 2013). In 2017, Zeno received high commendation for “International Agency of the Year” and Barby was named Global Agency Professional of the Year by PRWeek.

For the past four years, Barby has been named to PRWeek’s ‘Power List’ (2013-2016) and in 2012 was named PRWeek ‘PR Professional of the Year.’ Additionally, Barby is a Director on the Board for Year Up and a member of the Arthur Page Society.

But, Barby is most proud of the title “Mommy” to her two daughters, Matty and Mallory have put their own stamp on ‘fearless.’

  • News source I can’t live without:The New York Times, CNN, GMA & my Twitter feed.
  • Late nights or early mornings:Mornings! 4:00 AM, first mug of coffee, overnight emails, breaking news check, lunch made and off to the gym.
  • My first client:Campbell’s Soup.
  • Social network of choice:Instagram, Twitter.
  • Best advice I ever received:“God gave you a mouth. Use it.”
  • Best advice I’ve ever given:“Find your passion. Embrace change. Make mistakes.”
  • When not working, I:Pursue my passion for cooking, lifting weights, running and home entertaining
  • Most Fearless Moment:The day I told my mother I was moving out of the house, despite her wishes.