Transforming a Blowtorch Into a Lifestyle Brand

As the strategic digital marketing and storytelling partner for Bernzomatic, we honed in on an insight that blow torches have appeal beyond the trade. Through a comprehensive digital marketing strategy, including paid social, a robust influencer program and original content creation, we encouraged new audiences to Find Your Fire. Partnerships with celebrity chefs, mixologists and athletes have helped further expand the brands reach with on-site activations at outdoor events and the Super Bowl.