INSIGHTS
Thinking That Transforms

The Responsibility Reset: A Generational View of The Biggest Issues Facing Brands Today
It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.

Bravery Makes Business
I was grateful to spend the week of Cannes Lions in the basement of the Palais, reviewing the work, talking to jurors and sitting in on judging panels. If like me, the sun and the crowds don’t agree with you, there’s no better way to experience the International Festival of Creativity.

How Comms Pros Can Protect Mental Health in a Complex World
In honor of Mental Health Awareness Month, members of our Zeno Healthy Minds ERG are sharing their diverse experiences and insights on safeguarding mental wellbeing against a backdrop of challenging societal events and conversations that can negatively impact our mental health.

Mushrooms, Mochi and Meatless Alternatives: Key Trends from Expo West 2024

Speak Up: Overcoming Greenhushing this Earth Month and Beyond
As we enter Earth Month, companies stand at a critical juncture: to actively engage or to remain silent? In today's landscape, environmental, social, and governance (ESG) issues are under greater scrutiny than ever before yet support for these topics remains top of mind for many.

SXSW 2024: Emerging Tech and Trends Shaping the Future
Experts, leaders, creatives, athletes and artists from around the world gathered at the 2024 SXSW Conference in Austin, TX to share the latest on how technology is and will impact the world around us.
It was a wonderful whirlwind of listening and learning, but one thing is clear - we are on the precipice of radical change when it comes to tech innovation and the ways it will reshape our economy and society.
We’ve outlined five topics that will have the most impact.