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Bush’s Beans Can Film Festival

Bush’s Beans modernizes “that beautiful bean footage” with first-ever virtual festival

Driving Brand Relevancy for a Classic American Brand


Influencer, Paid Amplification, Earned Media

Inspired by the growing social discussion around beans and incredible user-generated video content seen across platforms, we harnessed the power of talented social influencers to launch the first-ever Bush’s Beans Can Film Festival and show the world what it means to “Roll That Beautiful Bean Footage” through a modern lens.

As part of the Festival, Bush’s asked social creators to submit a short video featuring Bush’s Beans cans in a fun, beautiful way for the chance to have their work featured in a Bush’s commercial, along with a $50,000 cash prize. We leveraged the power of influencers, paid amplification and targeted earned media outreach to drive mass awareness with up-and-coming creators.

The contest culminated at the virtual Bush's Beans Can Film Festival, where a TikTok superstar led an influencer panel and debuted the winning entry and nine runner-ups.

An integrated campaign that drove brand relevancy and generated UGC

600 million+

earned media and digital impressions

18.5+ million

social views


video entries/social submissions