Expedia Helping Hand
Positioning Expedia as a Helping Hand for Nervous Travelers
Through data and insights, we recognized booking a first trip since the start of the pandemic gave many wannabe travelers feelings of hesitation and uncertainty. Our strategy was to position Expedia as a helping hand for nervous travelers through an integrated campaign that demonstrated Expedia not only understands, but anticipates, the needs and emotions of travelers in an uncertain time.
Launching with a celebrity stunt to break through the clutter and drive earned media interest, we then drove further awareness with influencer amplification and out-of-home activations that helped bring the concept to life for travelers in key markets directly.
An integrated campaign that sparked travel with Expedia
increase in unaided brand awareness
increase in Expedia.com traffic globally
earned media impressions and counting