You Got This

With an onslaught of cheaper competitor brands coming to market, Dremel needed to stand out and make an emotional connection with their customers. Zeno developed a complete rebranding and advertising campaign, focused on reaching a whole new target, Gen Z, but more importantly, the “new DIYer.”

Based on the creative insight that Gen Z is the “I don’t know how to do it, but if I watch enough YouTube I can figure it out” generation, we developed the “Dremel: You Got This” campaign showcasing the entrepreneurial spirit of Gen Z to get things done, all with the support of a Dremel.