The New Era
Put a B2B industrial company at the forefront of the Fourth Industrial Revolution by capturing the attention of top media, influencers and analysts
Establishing ABB as a Digital Revolution Leader
CEO and Executive Positioning, Corporate Reputation Strategy & Planning, Speaking Engagements, Thought Leadership
As a 130-year-old global industrial technology company, ABB had recently doubled down on its commitment to digital innovation, hiring its first-ever Chief Digital Officer and launching ABB Ability™, its global industrial Internet of Things platform. ABB challenged Zeno to position the company as a global digital powerhouse.
Our 360 corporate visibility approach flexed across media relations, industry events, thought leadership, analyst relations and influencer engagement.
Earning Our Way to Digital Dominance
202%
increase in ABB Ability earned media in just over a year across top business, tech and innovation media
25+
opportunities secured to speak or attend major tech and digital innovation events
Awards
positioning built to numerous awards from IoT, tech and analyst organizations
