Driving Mainstream Visibility for Gensler
Using data to tell Gensler’s Future of Cities narrative with unexpected media and events
As the world’s largest and most admired architecture and design firm, Gensler has been prominently featured in architecture media for decades. However, the firm wanted to break out beyond industry groups and reach a more mainstream audience.
Zeno was challenged to strengthen the firm’s visionary thought leadership and capture the attention of top media, events and influencers. Zeno’s strategy was a fully integrated and data-driven approach across paid, earned, owned and social channels.
Data-Driven Communications
233%
increase in media coverage for Design Forecast, Gensler’s premiere multi-year thought leadership initiative
17%
brand lift in thought leadership including readers who believe Gensler has solutions to shape the future of cities
77%
of all stories featured Gensler in the headline
