Together We Can. We Did | Developing the USOPC’s 2021 Impact Report
Developing a Reimagined 2021 Impact Report, Microsite and Video for the USOPC
In 2021, the United States Olympic & Paralympic Committee lived its commitment to empower Team USA athletes and champion the power of sport in an unprecedented year. To showcase the organization’s work, we developed its 2021 Impact Report, microsite and video.
The work kicked off with interviews with subject matter experts across the USOPC, who shared key highlights and initiatives from the past year. Based on these conversations, we drafted the report copy with a focus on humanity and storytelling. But we needed somewhere for the copy to live. We worked with our integrated team to develop a new microsite to house the report, all developed in line with Web Content Accessibility Guidelines. The microsite opened with a compelling video featuring the voices of Olympic and Paralympic athletes and USOPC staff who highlighted USOPC’s historic progress and impact.
Celebrated athlete voices and staff through a reimagined impact report, engaging video and accessible microsite
impact report views in the first two months
completion rate of video