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Bologna Sheet Mask

Leveraging the nostalgic “bologna face” of our childhoods, Oscar Mayer made it a reality-boasting real skincare benefits

Oscar Mayer’s Meaty Take on the Self-Care Space

Earned Media

Inspired by the original “bologna face” mask of our childhoods - where we bit holes in bologna slices for our eyes and mouth - Oscar Mayer debuted a spa-quality sheet mask that rejuvenates your skin while recapturing that childhood joy during a time when you need it most.

With the masks available for purchase on, we leveraged the product’s quirky, nostalgic hook combined with its laugh-out-loud visual to capture the attention of editors and consumers alike, generating buzz across earned online, broadcast and social media.

As a result of strategic earned media outreach, our efforts caused the Bologna Sheet Mask to trend and drive buzz for 7+ days post-launch

#1 new release

on Amazon in the Beauty & Personal care category within hours

1.35 billion+

earned media impressions


total media placements