The New Era
Establishing ABB as a Digital Revolution Leader
As a 130-year-old global industrial technology company, ABB had recently doubled down on its commitment to digital innovation, hiring its first-ever Chief Digital Officer and launching ABB Ability™, its global industrial Internet of Things platform. ABB challenged Zeno to position the company as a global digital powerhouse.
Our 360 corporate visibility approach flexed across media relations, industry events, thought leadership, analyst relations and influencer engagement.
Earning Our Way to Digital Dominance
increase in ABB Ability earned media in just over a year across top business, tech and innovation media
opportunities secured to speak or attend major tech and digital innovation events
positioning built to numerous awards from IoT, tech and analyst organizations