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Black History is American History

Reminding people of the relevance of Black history in our collective history

Starting a New Narrative About the Role of Black Excellence in American History

Creative Ideation & Production, Brand Advertising, Purpose & Impact

Working with the oldest African American history museum in the country—and knowing that museums are considered a more reliable source of historical information than books, teachers, or even personal accounts by relatives*—we sought to educate the general public on the role Black heroes and pioneers played in our collective history.

Using famously-known imagery of iconic moments in America’s history, we highlighted the Black heroes whose roles were integral to these successes, but whose stories were ‘cut out’ of the narrative; visually reminding, and proudly proclaiming, that Black History is American History.

*according to a study by Indiana University