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Expedia Helping Hand

Lending a helping hand to support people preparing for future travel

Positioning Expedia as a Helping Hand for Nervous Travelers

Strategic Planning, Creative Production, Experiential, Influencer, Media Relations, Organic Social

Through data and insights, we recognized booking a first trip since the start of the pandemic gave many wannabe travelers feelings of hesitation and uncertainty. Our strategy was to position Expedia as a helping hand for nervous travelers through an integrated campaign that demonstrated Expedia not only understands, but anticipates, the needs and emotions of travelers in an uncertain time.

Launching with a celebrity stunt to break through the clutter and drive earned media interest, we then drove further awareness with influencer amplification and out-of-home activations that helped bring the concept to life for travelers in key markets directly.

An integrated campaign that sparked travel with Expedia

7%

increase in unaided brand awareness

10x

increase in Expedia.com traffic globally

1+ billion

earned media impressions and counting