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Coca-Cola Throws it Back to 1985

Coca-Cola capitalized on the opportunity to make New Coke infamous again by partnering with Netflix show, Stranger Things. Our job? To make sure everyone knew about it.

The Revival of the New Coca-Cola

Earned Media Strategy, Media Relations, Influencer Engagement, Experiential Event

Coca-Cola’s partnership with Stranger Things 3 transported people back to 1985 and became part of the summer’s most anticipated pop culture moments. We didn’t just bring 1985 back, we also brought back New Coke and gave fans, media, and influencers a chance to try it.

Breaking the Internet

6B+

Impressions from national business, mainstream, pop culture and entertainment media couldn’t stop talking about the clever, authentic resurrection of New Coke.

Thousands

ordered New Coke in the first two minutes of launch, crashing the site due to a surge in traffic

150+

more than 150 media, influencers, and consumers sampled New Coke and got a sneak peek of the upside-down vending machine

Stranger Things have happened...