Wave of Waste
Plastic Doesn’t Belong in Paradise
We had one simple overarching objective – to raise awareness of the marine plastic pollution issue in a disruptive way and show our commitment to the cause. It was key that we bring the issue home to our audience – which cares about the environment but might not actually see the damage being done to it.
Leading the National News Agenda
media was earned, amounting to nearly 8x more reach than paid (OOH) – and reaching 76.6% of the total legal drinking age population in the UK
increase in brand perception as an environmentally conscious and caring brand, who cares about people, the community and the world
mentioned brand on social media on World Oceans Day – beating Sky Ocean Rescue, adidas, American Express and Lush Cosmetics.