What’s Your Beef with Turkey?
To reach the Canadian Primary Shopper and Meal Planner in key food moments of inspiration and consideration, Think Turkey was born. The concept plays off go-to dishes typically made with alternative proteins and challenges the consumer to change it up with playful, cheeky copy.
million out of home impressions - 680 billboards and transit shelter ads placed near grocery stores went live across Canada with a media value of $1.7 million.
earned media impressions from a bilingual announcement to the press.
influencer posts country-wide, including 18 original recipes garnered organic engagement and media appearances.