What’s Your Beef with Turkey?
Turkey consumption in Canada has been down - teaming up with the Turkey Farmers of Canada, Zeno Group set out to get it on more plates
Think Turkey
Creative production, Strategic Planning, Digital, Data and analytics
To reach the Canadian Primary Shopper and Meal Planner in key food moments of inspiration and consideration, Think Turkey was born. The concept plays off go-to dishes typically made with alternative proteins and challenges the consumer to change it up with playful, cheeky copy.
Turkey Takeover
122.4MM+
million out of home impressions - 680 billboards and transit shelter ads placed near grocery stores went live across Canada with a media value of $1.7 million.
53.4MM+
earned media impressions from a bilingual announcement to the press.
60+
influencer posts country-wide, including 18 original recipes garnered organic engagement and media appearances.
