Zeno has announced the appointment of Dana  Gandsman  as Global Managing Director of Health + Wellness,  effective January 5, 2026.  Based in  New York, Dana  will oversee  a broad, diverse portfolio of clients  across the health sector and an integrated team of subject matter experts and specialists.  

Prior to joining Zeno,  Gandsman  served as Vice President of Enterprise Reputation at  global biopharmaceutical company  Pfizer, where she led reputation communications, branding, and digital content strategy. Dana spearheaded Pfizer’s rebrand, led consumer-facing campaigns during COVID, architected the digital advocacy and misinformation strategy, and advanced the company’s ambition to be the most  patient-centric  healthcare brand. Earlier in her career, Gandsman worked at MMC, Ketchum, and Fleishman-Hillard.  A recognized health communications thought leader,  Dana has  spoken at leading global forums and is an advocate for advancing women in the life sciences.  

“Dana’s appointment comes at a moment when the health sector is being fundamentally redefined and intensely scrutinized, placing new weight on strategic communications to make science intelligible, protect credibility, and cut through a crowded field of misinformation. After 15 years in senior leadership roles at Pfizer, Dana understands the pressures clients face and the rapidly changing reality of today’s health and wellness landscape—from biopharma and public health to consumer health, policy, and emerging innovation. With a deeply global perspective, Dana is uniquely positioned to take Zeno’s growing health and wellness client portfolio to its next level, expanding how we counsel clients, anticipate what’s next and inspire new possibilities,” said Barby K. Siegel, global CEO, Zeno. 

Gandsman  will  report to Siegel and  be part of Zeno’s Global  Leadership Team.  Current health clients include AbbVie, Alcon, American Academy of Family Physicians, argenx, CSL, and Edwards Lifesciences, among others. 

“Zeno’s unwavering pursuit of fresh, unexpected thinking inspires me,” said  Gandsman. “I’m excited to help accelerate the agency’s growth,  partner closely with our  teams and clients, and champion integrated, strategic, and creative work that drives meaningful impact for patients and communities worldwide.”