Last week at the annual Cannes Festival of Creativity Zeno Group was recognized in two categories: in the Media & Publications category, Zeno was awarded a Bronze Lion for their Netflix New Year’s Eve campaign, and in the Digital Installations & Events category, client Intel was awarded a Gold Lion for the Intel – Lady Gaga Grammys partnership.
This year, Netflix found that 58% of parents want their kids in bed before midnight on New Year’s Eve. With this in mind, Netflix created six exclusive New Year’s Eve countdowns based on Netflix original programming for parents to to play for their kids, allowing them to celebrate anytime they wanted. Based on a key consumer insight and steeped in a parenting truth, this campaign broke through the cluttered holiday media timeframe and created lasting memories for families around the globe. With Netflix New Year’s Eve, kids choose how to celebrate, but parents choose when to say goodnight. Out of 2,300 entries submitted in the PR Lions category, 232 were shortlisted, and only five PR agencies won. Zeno was one of them.
As the Netflix New Year party winded down, Zeno’s work on Intel’s partnership with Lady Gaga at the 2016 Grammys kicked into full swing. Combining technology and artistry, Zeno was tasked with creating a “perception revolution,” informing consumers that Intel on the inside makes for amazing experiences outside and showcasing Intel’s creativity at the highest level. Thus, the Intel – Lady Gaga Experience was born. Starting with a thought-provoking tribute to the music icon David Bowie to the creative messaging and content for earned and social media to extensive media coverage, the partnership showcased dynamism representative of a Digital Installations & Events Gold Lion winner.