INSIGHTS
Pensamiento que Transforma
A Life Recipe by a Latino Space Pioneer
During Hispanic Heritage Month, we honor and celebrate the contributions and accomplishments of Hispanics, Latino/as, Latinx and Latin(e) that helped pave the way for future Latino leaders while shaping inclusive communities throughout the United States.
Let’s Get Pragmatic: A Clear-Eyed View of AI in Communications
Artificial Intelligence continues to be heralded as a game-changer for the communications industry, offering the tantalizing prospect of revolutionizing the way we craft and disseminate messages. Yet, amidst the hype, a reality check is needed. That was the focus of a panel discussion hosted by Zeno Group at PRovoke’s recent Asia Summit. The panel identified several misconceptions and missteps in the integration of AI into communications—challenges that, if not addressed, could derail its transformative potential.
It’s Time to Prioritize Mental Health at Work: Perspectives from Zeno’s Mental Health First Aiders
Two years ago, we introduced Zeno’s mental health ERG, Healthy Minds, and one year ago, we unveiled our Mental Health First Aiders program – a network of mental health advocates who are trained to recognize the signs and symptoms of mental health issues. Today, Zeno continues to put our people first by ensuring a culture of caring – inclusive of mind, body and spirit – through our signature mental well-being initiative, Be Kind to Your Mind.
Climate Week Call-to-Action: Mainstreaming Sustainability to Make Real Impact
Climate Week marks one of the biggest sustainability events of the year, when thousands of government, NGO and business leaders come together to promote climate action. Those familiar with the event will recognize the ceremonial markers of Climate Week: activist protesters demanding more, gridlock traffic across New York and a week of new pledges and alliances to address the climate crisis.
The Paralympic Games and the Importance of Nuanced Narratives for Authentic Connection
Bonjour from the iconic Team USA House at the historic Palais Brongniart in Paris! I’m here representing Zeno Group and supporting the U.S. Olympic and Paralympic Committee at the Paris 2024 Paralympic Games.
The Responsibility Reset: A Generational View of The Biggest Issues Facing Brands Today
It’s 2024 and the generations are reaching key milestones: the oldest Zs are nearly 30, entering life-altering stages; the eldest Millennials are 45 and heading toward mid-life; Xers are nearly 60 and Boomers are either relaunching careers or retiring. These generational shifts are not only motivating people to rethink their core values, but they are also inspiring them to reconsider how the brands they buy and the companies they work for are engaging with the social issues roiling society today.