Bush’s Beans Can Film Festival
Driving Brand Relevancy for a Classic American Brand
Inspired by the growing social discussion around beans and incredible user-generated video content seen across platforms, we harnessed the power of talented social influencers to launch the first-ever Bush’s Beans Can Film Festival and show the world what it means to “Roll That Beautiful Bean Footage” through a modern lens.
As part of the Festival, Bush’s asked social creators to submit a short video featuring Bush’s Beans cans in a fun, beautiful way for the chance to have their work featured in a Bush’s commercial, along with a $50,000 cash prize. We leveraged the power of influencers, paid amplification and targeted earned media outreach to drive mass awareness with up-and-coming creators.
The contest culminated at the virtual Bush's Beans Can Film Festival, where a TikTok superstar led an influencer panel and debuted the winning entry and nine runner-ups.
An integrated campaign that drove brand relevancy and generated UGC
600 million+
earned media and digital impressions
18.5+ million
social views
250
video entries/social submissions
