Tristan Pineiro is to rejoin 3 Monkeys | Zeno to be co-head of its burgeoning consumer & brand practice alongside Anna Speight, with a remit to build on the existing strong client portfolio and capabilities, drawing on his global experience.
He rejoins from Grayling, where as as MD of Consumer Brands in the UK he pitched, won and led notable campaigns for the likes of Diageo brands such as Pimm’s, Gordon’s and Bell’s; Kellogg’s, Nestle, Wilkinson Sword, Crest Nicholson, M&S and The Croatian National Tourism Board.
Tristan, who takes up his new role on 7 March, said: “I am over the moon to be coming back home to 3 Monkeys | Zeno at an incredibly exciting time for the agency. I’m really looking forward to spreading the ‘monkey magic’ across borders and further building our UK and international portfolio.”
Previously at 3 Monkeys,,Tristan was a Board Director with a particular focus on consumer accounts, spanning travel, technology and personal finance. He has also worked on a number of public information campaigns such as Talk to Frank, Think! And Smoking Cessation, and formerly spent three years as PR Manager at Age Concern Enterprises (now Age UK).
Christine Jewell, MD of 3 Monkeys| Zeno, said: “We’re thrilled that Tristan has decided to come back. He was an instrumental part of our success in the early years of our story and will be a formative and fuelling part of the next phase as we aim for global growth as part of Zeno.”