Today's consumers want food that is healthier, more functional, more transparent, and more affordable. Brands are racing to deliver.

Zeno Group earned top honors at the 2026 North American SABRE Awards for standout work across branding, consumer marketing, publicity and experiential campaigns. PRovoke Media also recognized the agency among its 2026 U.S. and Canadian Agencies of the Year.

Zeno is strengthening its European healthcare capabilities with the appointment of Cendrine Seror as Head of Health, Europe, reflecting strong momentum in the sector and the agency’s ambition to further scale its integrated health and wellness offer across the region. 

Zeno Group has been named a finalist in 11 categories for the 2026 North American SABRE Awards, one of the industry’s most competitive honors recognizing superior achievement in branding, reputation and engagement.

Something shifted at SXSW this year. Not in the technologies on stage or the trends forecasted, but in how people see brands’ roles. For years, marketing centered on one goal: capturing attention. Reach the right audience, optimize impressions, and scale what works. But a new reality emerged. Attention is no longer the goal. Participation is.