Words matter. 

Granted, that’s no revolutionary stance. As a professional communicator (and winner of my third-grade spelling bee), I often find myself analyzing random words: their origin, their present-day meaning, even their casual interpretations. 

On my ride back to the hotel after attending Culture Con last month, the word under my microscope was culture. 

Recently, I led a roundtable at the MediaPost Insider Summit on a challenge all media leaders face: navigating emerging technologies and securing buy-in for new channels inside their organizations. Here are six key themes that stood out and the questions to consider.

In today’s polarized society, even the most well-intentioned leaders are feeling a bit paralyzed on if or how to share their sustainability efforts.  That tension was front and center at this year’s Climate Week, one of the year’s most influential sustainability events. Zeno co-hosted a panel with Anna Robertson, co-founder of The Cool Down, joined by leaders from PetSmart, L’Oréal, and our client, the Aruba Tourism Authority.

Zeno Group has named Karyn Barr as Head of Technology, Zeno U.S., reinforcing the firm’s unwavering commitment to the sector and advancing opportunities to evolve client work for greater impact. In this role, Barr will collaborate across Zeno’s other sectors and with the firm’s global technology centers of excellence.  

Zeno Group announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization.