Zeno Blog

Fearless in Yerevan

Fearless in Yerevan

This month, I learned two important lessons. Lesson one: How to say “thank-you” in Armenian. I’m not referring to the commonly used “merci”, often heard on the streets of Yerevan, but a more resolute sounding: շնորհակալություն (pronounced: shnorhakalut’yun). I had good reason to be thankful: I was in Armenia to judge the first ever Yerevan… Read More

What’s Going to Happen to Healthcare?

What’s Going to Happen to Healthcare?

  Repeal and replace? Repeal then replace? Or just repeal? These are uncertain times when it comes to healthcare. With a new President who has made no secret of his desire to eliminate the Affordable Care Act (ACA) and a nominee under consideration to lead Health and Human Services who has long been vocally opposed… Read More

Super Bowl Digital Marketing Trends

Super Bowl Digital Marketing Trends

The Super Bowl is regarded as the most prominent and expensive marketing event of the year ($5MM for a 30 second spot in 2017), placing a massive amount of pressure on brands to not only create a winning advertisement but to maximize their investments with digital support that allows their content to live on after… Read More

Fast Brands, Ideas + Executives at the Fast Company Innovation Festival

Fast Brands, Ideas + Executives at the Fast Company Innovation Festival

Spark the imagination, inspire others and shatter norms. That’s what wins in business today – and the more than 150 speakers at the second annual Fast Company Innovation Festival did just that and more. From celebrities and entrepreneurs like Sarah Jessica Parker and Warby Parker’s Neil Blumenthal, to athletes and chief executives like Jordan Spieth… Read More

They Came, They Saw, They Conquered…. And They Stayed!

They Came, They Saw, They Conquered…. And They Stayed!

Raising the bar of the Zeno NY internship as a whole is not an easy feat – but, as a group, this summer’s team has changed the game. As the intern manager, working closely with each individual to track their growth and progress, I can say that confidently and absolutely. As an intern at Zeno,… Read More

Millennials: Informing the Future of Healthcare

Millennials: Informing the Future of Healthcare

When we think of the healthcare consumer today, our mind’s eye is most likely to conjure up images of frail Silent Generation individuals, Boomers striving for vitality as they refuse to age and stressed Gen Xers sandwiched between the needs of their parents and their children. Healthcare organizations are not yet thinking about the needs… Read More

Preparedness For the Next Generation of Cybersecurity Attacks in Healthcare

Preparedness For the Next Generation of Cybersecurity Attacks in Healthcare

Cybersecurity vulnerabilities pose a great risk to the healthcare industry and its livelihood. The expanded use of digital, electronic and network technology has induced significant benefits for care delivery and organizational efficiency, but also creates opportunities for cyber intrusions. Think about this – in 2014, 85 percent of large health organizations experienced a data breach…. Read More

The Youth Vote: What will it take to win?

The Youth Vote: What will it take to win?

As the debate around who will be the next president of the United States continues, the fight for the youth vote is on. More informed and vocal than generations past, people are listening to the opinions of today’s youth and their influence is making an impact on commerce, the workplace, and the larger community. Yes,… Read More

Tell the Wacky Human Story: Secrets to Successfully Pitching WIRED

Tell the Wacky Human Story: Secrets to Successfully Pitching WIRED

You’ve finally got the polished pitch, the carefully constructed media list, the press release available under embargo—and yet sometimes the inevitable happens and the dreaded voicemail box or the series of emails gone unanswered leaves every PR professional wondering: what does it take to get a client featured in WIRED? Last month, PRSA’s Silicon Valley… Read More

Rio 2016: The Power of Emotion in a Story

Rio 2016: The Power of Emotion in a Story

How do you tell a story that keeps an audience on the edge of their seats? It’s a puzzle we continuously try to solve, but, at the Olympics, the stories continuously flow like the athletes in the Parade of Nations. I was fortunate enough to be in Rio and witness two of the greatest stories… Read More