Zeno Blog

Google, machines and a new dimension in earned media value?

Google, machines and a new dimension in earned media value?

Outcomes as well as outputs. Quantifiable business returns. The (can of worms here of course) irrelevance of AVEs. We all know that communications – specifically, earned media – has made small but significant strides in recent years towards being more data-driven, and so more measurable. Our ROAR methodology is one example. Bit-by-bit, the application of science is […]

Beyond 100 Days: Navigating the Social Landscape (& Landmines) in a Post-Election Era

Beyond 100 Days: Navigating the Social Landscape (& Landmines) in a Post-Election Era

[:en]The first 100 days are behind us and community managers are still on edge. They sit in their respective command centers, plush and hightech, with a dozen LED TV’s collecting data from every source and language imaginable at the speed of the web. Worldwide digital sonar at their fingertips but a sense of dread with […]

Employee Engagement in an Era of Social Change

Employee Engagement in an Era of Social Change

[:en]It’s a challenging time for company executives and communicators alike as both groups try to decide what to say to their employees about the current political, economic and social environment. On one side of the spectrum, business is booming, signaling good opportunities for employers and job seekers alike. Unemployment is at its lowest point in […]

A Startup’s Communication Plan is as Important as it’s Business Plan

A Startup’s Communication Plan is as Important as it’s Business Plan

[:en] Just as there are different types of startups, there are various ways to communicate products and services to each stakeholder. If strategic and well executed, integrated communication enables the growth of the company’s customer base and clients in addition to minimizing crises. Certainly, it is not a favorable time for the Brazilian economy. Nevertheless, […]

Living Life in Full Bloom with Zeno’s Day of Play

Living Life in Full Bloom with Zeno’s Day of Play

[:en]This year on Zeno Group’s annual Day of Play, some of our Zeno offices experienced their first taste of springtime while others felt the air get cooler and crisper. However, everyone had one thing in common – they celebrated Zeno’s outstanding culture. On Day of Play, staffers around the globe are given the day off to refresh, […]

The Changing Face of Technology Influence

The Changing Face of Technology Influence

[:en]Technology has changed massively in recent years, from being predominantly the domain of the enterprise IT department to being something that is in every corner of our lives. It has opened up opportunities for brands, whether they’re traditional tech players or not, to tell their stories to a much wider audience, and create complex layers […]

Reimagining the Digital World

Reimagining the Digital World

[:en] Last week’s Social Media Week opened with the best and the brightest minds from the digital and publishing world sharing their insight and knowledge with eager digital marketing professionals. This year’s theme was “Language and the Machine: Algorithms and the Future of Communication.” Some interesting points shared were: Video will be the primary format […]

5 Trends to Dominate the Digital PR Industry in 2017

5 Trends to Dominate the Digital PR Industry in 2017

[:en] The digital revolution has created a tectonic shift across industries, visibly altering the fundamentals of the communications Industry. Today, with multi-screen, multi-platform access to information and heightened customer expectations, businesses and PR agencies are struggling to grab the attention of their target audience. This coupled with the three-second attention bar has further intensified the […]

Demonetization – The Invisible Force Driving Digital Marketing

Demonetization – The Invisible Force Driving Digital Marketing

[:en] Demonetization and the launch of 4G internet are clearly the two biggest disruptors that India witnessed in 2016. Reliance Industries’ Jio, ushered us into the realm of affordable and high-speed internet. Then came the Demonetization decree that eventually drove the country towards ‘Digital India’. Stoking these two disruptors, was the availability of cheap smartphones […]