Zeno Blog

Inspiration is Everywhere

I had the pleasure of stopping by the MALDEF Gala reception this year at the Westin Bonaventure in DTLA. Each time I attend events that support leading Latino initiatives and leaders, I come away feeling extremely inspired and motivated to reach out within my own network to keep the momentum of goodwill moving forward! Seeing… Read More

We have two ears and one mouth, so we should listen more than we say. -Zeno of Citium

This post was originally posted on LinkedIn. View the original article, titled “We have two ears and one mouth, so we should listen more than we say. -Zeno of Citium.” Born 334 BC, Zeno of Citium was a Greek philosopher most known for founding the Stoic school of philosophy. Until recently I knew very little about… Read More

Measurement 2.0: from instigated to integrated

Marketing, communications and PR have been through enormous upheaval in recent years. You know that. Equally, efforts to make measurement a more relevant, clinical and tangible cornerstone of what we do have been ongoing in parallel. The primary step forward in all of this was the establishment of AMEC’s Barcelona Principles in 2010. While much… Read More

Consumer Tech Pitching Tips Straight From BuzzFeed

If you ever get the chance to attend a newsroom event, do it – no questions asked, no wondering what you might wear – just go. I attended PRSA Silicon Valley’s, “Inside the Newsroom with BuzzFeed” last week to get a pulse on BuzzFeed’s consumer tech focus, and let me just say, no regrets. No,… Read More

The (Anti) Social CIO?

Over the past 30 years, the role of the CIO has grown in importance and stature – and for good reason. As the preeminent decision makers in an organization, CIOs provide strategic direction to roadmap product development and innovation that can impact billions of revenue dollars. To better understand what drives and influences CIOs, Zeno… Read More

Some Communications 20/20 Vision

Something dawned on me this week. I have now been working in public relations for 20 years. No big deal perhaps. I’ve been called a veteran for a while, and the hair started to change to a more mature state some years ago now. But it has been making me think back to what life… Read More

All About Instagram’s New Self-Serve Ads

Chances are you’ve heard the big news. On August 4, Instagram announced an expansion to its advertising offering that will allow brands large and small to advertise on the social network. Up until now, brands were required to spend a minimum of six figures to promote content on the channel. Though the new ad platform… Read More

Paw-sitive Thinking on Office Dogs

Some things are guaranteed in agency offices. People have tidy desks, people have messy desks. Certain individuals will make fewer hot drinks than others. People will always try to subvert the meeting room booking system. And before long, with a faint trace of optimism but an expectation that the answer will be no, someone will half-jokingly… Read More

How to Master the Work-Morning Workout

“You are crazy.” That’s what most people say when they find out I wake up at 5 a.m. and hit the gym before work four days per week. (And probably what you’re thinking now.) So why do I do it? Aside from the fact that it makes me feel productive first thing in the morning… Read More

My “Fearless Five” With Zeno’s New Intern Class Of 2015

We all know the summer is practically over before it begins, but one of my favorite parts of summer is the influx of interns into Zeno. A group of bright and curious individuals of diverse backgrounds eager to explore the potential of a career in communications descend upon our offices around the world. Last month,… Read More