Zeno Blog

Living Life in Full Bloom with Zeno’s Day of Play

Living Life in Full Bloom with Zeno’s Day of Play

This year on Zeno Group’s annual Day of Play, some of our Zeno offices experienced their first taste of springtime while others felt the air get cooler and crisper. However, everyone had one thing in common – they celebrated Zeno’s outstanding culture. On Day of Play, staffers around the globe are given the day off to refresh,… Read More

The Changing Face of Technology Influence

The Changing Face of Technology Influence

Technology has changed massively in recent years, from being predominantly the domain of the enterprise IT department to being something that is in every corner of our lives. It has opened up opportunities for brands, whether they’re traditional tech players or not, to tell their stories to a much wider audience, and create complex layers… Read More

Reimagining the Digital World

Reimagining the Digital World

Last week’s Social Media Week opened with the best and the brightest minds from the digital and publishing world sharing their insight and knowledge with eager digital marketing professionals. This year’s theme was “Language and the Machine: Algorithms and the Future of Communication.” Some interesting points shared were: Video will be the primary format of… Read More

5 Trends to Dominate the Digital PR Industry in 2017

5 Trends to Dominate the Digital PR Industry in 2017

The digital revolution has created a tectonic shift across industries, visibly altering the fundamentals of the communications Industry. Today, with multi-screen, multi-platform access to information and heightened customer expectations, businesses and PR agencies are struggling to grab the attention of their target audience. This coupled with the three-second attention bar has further intensified the complexity… Read More

Demonetization – The Invisible Force Driving Digital Marketing

Demonetization – The Invisible Force Driving Digital Marketing

Demonetization and the launch of 4G internet are clearly the two biggest disruptors that India witnessed in 2016. Reliance Industries’ Jio, ushered us into the realm of affordable and high-speed internet. Then came the Demonetization decree that eventually drove the country towards ‘Digital India’. Stoking these two disruptors, was the availability of cheap smartphones that… Read More

Fearless in Yerevan

Fearless in Yerevan

This month, I learned two important lessons. Lesson one: How to say “thank-you” in Armenian. I’m not referring to the commonly used “merci”, often heard on the streets of Yerevan, but a more resolute sounding: շնորհակալություն (pronounced: shnorhakalut’yun). I had good reason to be thankful: I was in Armenia to judge the first ever Yerevan… Read More

What’s Going to Happen to Healthcare?

What’s Going to Happen to Healthcare?

Repeal and replace? Repeal then replace? Or just repeal? These are uncertain times when it comes to healthcare. With a new President who has made no secret of his desire to eliminate the Affordable Care Act (ACA) and a nominee under consideration to lead Health and Human Services who has long been vocally opposed to… Read More

Super Bowl Digital Marketing Trends

Super Bowl Digital Marketing Trends

The Super Bowl is regarded as the most prominent and expensive marketing event of the year ($5MM for a 30 second spot in 2017), placing a massive amount of pressure on brands to not only create a winning advertisement but to maximize their investments with digital support that allows their content to live on after… Read More

Fast Brands, Ideas + Executives at the Fast Company Innovation Festival

Fast Brands, Ideas + Executives at the Fast Company Innovation Festival

Spark the imagination, inspire others and shatter norms. That’s what wins in business today – and the more than 150 speakers at the second annual Fast Company Innovation Festival did just that and more. From celebrities and entrepreneurs like Sarah Jessica Parker and Warby Parker’s Neil Blumenthal, to athletes and chief executives like Jordan Spieth… Read More

They Came, They Saw, They Conquered…. And They Stayed!

They Came, They Saw, They Conquered…. And They Stayed!

Raising the bar of the Zeno NY internship as a whole is not an easy feat – but, as a group, this summer’s team has changed the game. As the intern manager, working closely with each individual to track their growth and progress, I can say that confidently and absolutely. As an intern at Zeno,… Read More