Measurement 2.0: from instigated to integrated

By: Steve Earl / September 3, 2015
Marketing, communications and PR have been through enormous upheaval in recent years. You know that. Equally, efforts to make measurement a more relevant, clinical and tangible cornerstone of what we do have been ongoing in parallel. The primary step forward in all of this was the establishment of AMEC’s Barcelona ... Read More

Consumer Tech Pitching Tips Straight From BuzzFeed

By: Tori Thompson / August 31, 2015
If you ever get the chance to attend a newsroom event, do it – no questions asked, no wondering what you might wear – just go. I attended PRSA Silicon Valley’s, “Inside the Newsroom with BuzzFeed” last week to get a pulse on BuzzFeed’s consumer tech focus, and let me ... Read More

Some Communications 20/20 Vision

By: Steve Earl / August 7, 2015
Something dawned on me this week. I have now been working in public relations for 20 years. No big deal perhaps. I’ve been called a veteran for a while, and the hair started to change to a more mature state some years ago now. But it has been making me ... Read More

All About Instagram’s New Self-Serve Ads

By: Jackie Kohlhagen / August 6, 2015
Chances are you’ve heard the big news. On August 4, Instagram announced an expansion to its advertising offering that will allow brands large and small to advertise on the social network. Up until now, brands were required to spend a minimum of six figures to promote content on the channel. ... Read More

Paw-sitive Thinking on Office Dogs

By: Steve Earl / July 30, 2015
Some things are guaranteed in agency offices. People have tidy desks, people have messy desks. Certain individuals will make fewer hot drinks than others. People will always try to subvert the meeting room booking system. And before long, with a faint trace of optimism but an expectation that the answer will ... Read More

How to Master the Work-Morning Workout

By: Jackie Kohlhagen / July 27, 2015
“You are crazy.” That’s what most people say when they find out I wake up at 5 a.m. and hit the gym before work four days per week. (And probably what you’re thinking now.) So why do I do it? Aside from the fact that it makes me feel productive ... Read More
We all know the summer is practically over before it begins, but one of my favorite parts of summer is the influx of interns into Zeno. A group of bright and curious individuals of diverse backgrounds eager to explore the potential of a career in communications descend upon our offices ... Read More

The Digital Generation

By: Nick Janicki / July 8, 2015
I was walking through a bookstore a few weeks ago and saw a book titled The Dumbest Generation. Needless to say, the title immediately rubbed me the wrong way. If that was author Mark Bauerlein’s goal, I now give him my full respect, as I proceeded to pick it up ... Read More
Does the ability for everyday people and brands to live stream at will constitute a game changer? While streaming technology is not new, the recent launch of two competing platforms has marketers and media outlets scrambling to take advantage while protecting themselves. Meerkat quietly launched with rumblings of a new ... Read More

Cannes Lions: Fearless CEO in France

By: Barby Siegel / June 30, 2015
Last week, I spent several days at the Cannes Festival of Creativity – a seven-day global event for those working in the creative communications, advertising, media and related fields – held yearly at the Palais des Festials et des Congres in Cannes, France. Against a stunningly beautiful Mediterranean backdrop, the days ... Read More
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Measurement 2.0: from instigated to integrated
Consumer Tech Pitching Tips Straight From BuzzFeed
Some Communications 20/20 Vision
All About Instagram’s New Self-Serve Ads
Paw-sitive Thinking on Office Dogs