A Turkish Spring Break

By: Kate Aherne / April 14, 2015
When I entered into the Masters of Science in Human Resources program at DePaul University’s Kellstadt Graduate School of Business in June 2013, I knew I had a tough road ahead. Not only did I have to reteach myself how to study (tests? what are those?), I also had to ... Read More

Lessons From My First Boss (RIP)

By: Steve Earl / April 10, 2015
I had a tweet out of the blue this week from Alex Johnson, a freelance journalist, to let me know that my first boss had just passed away. I had no idea they even knew each other, but as the former editor of a small UK local newspaper with many ... Read More

Gin-fluence and Reptuation

By: Dominique King / April 9, 2015
This week the Zeno London team grew closer to one of their favourite tipples – gin. Gin is a firm favourite in the office pub, the Green Man, and some of us would argue quintessential to round off a tough working week. The team visited the famous Beefeater gin distillery ... Read More

Heads Up: Two More Awards

By: Claire Pay / March 26, 2015
Congratulations to our  team in London working on communications for head lice treatment Vamousse, who had wins at both the OTC (Over The Counter) Marketing Awards (Marketing Campaign on a Small Budget) and the SMART Awards (Best Consumer Marketing Small Budget). The prestigious OTC Marketing Awards are in recognition of the best work in ... Read More

Tapping Mum’s Emotions

By: Gurjit Hothi / March 23, 2015
Communicating with mothers has been a desire for many brands in recent years but needs careful, thoughtful planning and navigation. Last week I attended the second annual Mumstock conference in London. The event, organised by Mumsnet, one of the UK’s most influential parenting sites, was set up to help communicators connect ... Read More
I spent some time recording a few thoughts on developments in audience insight, or, as I like to refer to them as, Human Truths, this week for The Holmes Report. It’s an area that has seen tremendous leaps forward in the past couple of years, and one that I’ve become ... Read More

Bursting the B2B Reputation Bubble?

By: Steve Earl / March 11, 2015
Ask around about consumer brands or well-known individuals who’ve fallen prey to reputational sabotage and many in the communications field quickly provide examples. The assignment becomes tougher when looking at business-to-business (B2B) brands though. Perhaps natural given that they tend to be less public-facing, but pulling together examples for a ... Read More
“How do we make this go viral?” is the million dollar question that we’ve heard hundreds of times our industry. We’re always on the look out for the next Evolution of Dance, David at the Dentist, Apparently Kid, the list can go on and on. And while these were certainly ... Read More
Thanks Obama! BuzzFeed’s video featuring President Obama recently surpassed 50 million views on Facebook. Jonathan Perelman, BuzzFeed Motion Picture’s Vice President, presented at Social Media Week in New York to let us know how they got the Commander-in-Chief to use a selfie stick. Okay, he was actually there to talk ... Read More

Business Trip: Gangnam, in Style

By: Emily Grannis / February 24, 2015
Usually when the client drops by my desk, it means that there is a big project coming my way.  So when the director of corporate communications for Kia Motors America dropped by my cube on an uneventful Friday, I was ready for whatever was to come. When it turned out ... Read More
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A Turkish Spring Break
Lessons From My First Boss (RIP)
Gin-fluence and Reptuation
Heads Up: Two More Awards
Tapping Mum’s Emotions