Minnesota Vikings: The New US Bank Stadium

Challenge

Shine a national – and international – media spotlight on the Minnesota Vikings’ new facility, U.S. Bank Stadium.

Disruption

Ahead of the completion of U.S. Bank Stadium and the Minnesota Vikings 2016 season, Zeno Group helped showcase the facility as a visionary and transcending sport. Along with building a year-long media campaign for the Vikings spanning technology and social leadership, women’s initiatives, community  efforts, an arts installation program and more, Zeno worked to identify relevant nationally-newsworthy angles on a weekly basis.

Coverage propelled the Minnesota Vikings to the forefront of multiple news feeds, igniting a new conversation about the team, ownership, city of Minneapolis and state of Minnesota, positioning the Vikings and U.S. Bank Stadium atop the sea of stadiums that dot America’s landscape.