Skyscanner: a key reference from the start

 

Challenge

In 2014, Skyscanner’s challenge was to generate awareness for the brand, at the time widely unknown in Brazil. A campaign was run focused on journalists and opinion leaders, so the brand would become a source of information and research. Ever since, Zeno has kept engaging SkyScanner’s target audiences and positioned the company as a key reference in the Brazilian market.

Disruption

When launched in Brazil in 2013, Skyscanner had a low brand awareness, lacking relevance among its target audience as well as the number of visitors on its web page. Zeno’s challenge started by trying to answer to some important questions: Who are the Brazilian travelers? What are their favorite destinations? What is the best time to purchase flight tickets? How can the best ticket prices be found? How can Skyscanner’s database become a source of creativity and relevant information for its audience? After three years of consistent and strategic work, Zeno has achieved to position the client as a main reference for travelers and a top source of travel planning data and consumer behavior in Brazil. By working closely with local press, bloggers and digital influencers and offering exclusive and tailored content for media outlets, like papers, infographics, interviews and articles, Skyscanner was featured on multiple outlets from different fields, such as Tourism, Technology, Business, Economy and Behavior. In addition, Zeno helped Skyscanner to gain a major increase in qualitative media presence among the most important vehicles in the country, such as Folha de S. Paulo, O Estado de S. Paulo, O Globo, Exame, Viagem & Turismo and UOL.