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Pizza Hut Hut!

How Pizza Hut - Official Pizza Sponsor of the NFL - “Overdelivered” to fans during Super Bowl LIII, driving sales and brand awareness

Overdeliver for Every Fan

Sports & Entertainment Marketing, Earned Media, Social Media, and Brand Campaign

To truly “Overdeliver” for fans on Super Bowl Sunday and maximize Pizza Hut’s partnership with the NFL, we created a multi-pulse, fan-inspired campaign with exclusive deals on Super Bowl merchandise at NFLShop.com and a NFL Honors Red Carpet takeover with Pizza Hut NFL players ambassadors. We also capitalized on the Super Bowl Baby Boom by celebrating families that were literally delivering during SB LIII.

Driving Headlines and Sales

1.52B+

billion media impressions secured by the team across online, social media and broadcast

648,000+

digital transactions on Super Bowl Sunday (surpassing brand records)

55%

share of voice across all pizza mentions on social media during Super Bowl LIII