Helping Parents Keep Kids Safe
To raise awareness around new ways kids are using technology to work around their parents, we conducted outreach on data from Bark, revealing Google Docs as the new “chat room,” where cyberbullying, inappropriate content and other concerning behavior is taking place. This education also drove awareness for Bark’s services, enabling them to surpass signup goals.
Education to Action
earned online and broadcast stories including articles in Atlantic, Lifehacker, Parents and Slate
impressions raising awareness of this new trend
percent increase in new account signups
Trends To Deliver Results