Zeno Blog

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

Reimagining the Digital World

Reimagining the Digital World

[:en] Last week’s Social Media Week opened with the best and the brightest minds from the digital and publishing world sharing their insight and knowledge with eager digital marketing professionals. This year’s theme was “Language and the Machine: Algorithms and the Future of Communication.” Some interesting points shared were: Video will be the primary format […]

5 Trends to Dominate the Digital PR Industry in 2017

5 Trends to Dominate the Digital PR Industry in 2017

[:en] The digital revolution has created a tectonic shift across industries, visibly altering the fundamentals of the communications Industry. Today, with multi-screen, multi-platform access to information and heightened customer expectations, businesses and PR agencies are struggling to grab the attention of their target audience. This coupled with the three-second attention bar has further intensified the […]

Super Bowl Digital Marketing Trends

Super Bowl Digital Marketing Trends

[:en] The Super Bowl is regarded as the most prominent and expensive marketing event of the year ($5MM for a 30 second spot in 2017), placing a massive amount of pressure on brands to not only create a winning advertisement but to maximize their investments with digital support that allows their content to live on […]

Instagram Just Gave Us the Update We Didn’t Know We Needed

Instagram Just Gave Us the Update We Didn’t Know We Needed

Instagram recently released a feature that rivals everyone’s favorite whimsical communication app: Snapchat. This new feature, officially called Instagram Stories, is the solution we didn’t know we needed. It solves the problem we all face in wanting to share our every move, meal and social interaction, but not wanting to over post to our feed […]

All About Instagram’s New Self-Serve Ads

All About Instagram’s New Self-Serve Ads

Chances are you’ve heard the big news. On August 4, Instagram announced an expansion to its advertising offering that will allow brands large and small to advertise on the social network. Up until now, brands were required to spend a minimum of six figures to promote content on the channel. Though the new ad platform […]

4 Opportunities and Threats Posed by Periscope and Meerkat

4 Opportunities and Threats Posed by Periscope and Meerkat

Does the ability for everyday people and brands to live stream at will constitute a game changer? While streaming technology is not new, the recent launch of two competing platforms has marketers and media outlets scrambling to take advantage while protecting themselves. Meerkat quietly launched with rumblings of a new app that allowed people to […]

The Best of #CES2014 – Top Trends Give us a Glimpse of our Digital Future

The Best of #CES2014 – Top Trends Give us a Glimpse of our Digital Future

2014 marks my fourth consecutive year attending the Consumer Electronics Show and, needless to say, I’m now resting my feet and catching up on lost sleep after an eventful (and exciting) week. The glitz and glamour of the Las Vegas venue remains a fitting place for CES, as companies demonstrate their best and brightest products […]