Zeno Blog

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

On Better Newsrooms and the Need to Think Like a Modern Journalist

On Better Newsrooms and the Need to Think Like a Modern Journalist

What do journalists really want from us? It seems like a throwback PR question, and one that has been banded around in our world for decades. Still though, it seems PR people all-too-often fail to crack it. According to a PR Moment story last week about a recent survey, just six per cent of journalists believe that digital […]

Blend, mash and mix: cookery lessons in storytelling

Blend, mash and mix: cookery lessons in storytelling

Steve Earl, managing director of Zeno Group in London, discusses the effectiveness of storytelling in hisPRWeek blog: Firstly, the demand for more expansive storytelling shouldn’t come as a surprise to us. We’ve been working with it since the dawn of the profession, even if traditional media became our proxy for many decades. The best PR […]