Zeno Blog

Disruption at Breakfast

Disruption at Breakfast

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event. We all sometimes struggle to persuade the businesses we work with to be less cautious and […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

Engaging Employees: 3 New Strategies For Your Changing Workplace

Engaging Employees: 3 New Strategies For Your Changing Workplace

At Zeno, we see many clients wrestling with the complexities of a new employee engagement environment. The business benefits of engaged employees are well known and countless resources promote best practices, but even high-performing companies struggle to keep pace with changes. Which trends should you be watching now? In Harvard Business Review’s cover story “The […]

A Startup’s Communication Plan is as Important as it’s Business Plan

A Startup’s Communication Plan is as Important as it’s Business Plan

[:en] Just as there are different types of startups, there are various ways to communicate products and services to each stakeholder. If strategic and well executed, integrated communication enables the growth of the company’s customer base and clients in addition to minimizing crises. Certainly, it is not a favorable time for the Brazilian economy. Nevertheless, […]

Reimagining the Digital World

Reimagining the Digital World

[:en] Last week’s Social Media Week opened with the best and the brightest minds from the digital and publishing world sharing their insight and knowledge with eager digital marketing professionals. This year’s theme was “Language and the Machine: Algorithms and the Future of Communication.” Some interesting points shared were: Video will be the primary format […]

Fearless in Yerevan

Fearless in Yerevan

[:en]This month, I learned two important lessons. Lesson one: How to say “thank-you” in Armenian. I’m not referring to the commonly used “merci”, often heard on the streets of Yerevan, but a more resolute sounding: շնորհակալություն (pronounced: shnorhakalut’yun). I had good reason to be thankful: I was in Armenia to judge the first ever Yerevan […]

What’s Going to Happen to Healthcare?

What’s Going to Happen to Healthcare?

[:en] Repeal and replace? Repeal then replace? Or just repeal? These are uncertain times when it comes to healthcare. With a new President who has made no secret of his desire to eliminate the Affordable Care Act (ACA) and a nominee under consideration to lead Health and Human Services who has long been vocally opposed […]

Super Bowl Digital Marketing Trends

Super Bowl Digital Marketing Trends

[:en] The Super Bowl is regarded as the most prominent and expensive marketing event of the year ($5MM for a 30 second spot in 2017), placing a massive amount of pressure on brands to not only create a winning advertisement but to maximize their investments with digital support that allows their content to live on […]

Is Customer Experience Too Big?

Is Customer Experience Too Big?

Long before we had the term Customer Experience, I was doing the work associated with it. I have had a front row seat to watch the evolution of CX and I am seeing the same path I have seen for many other hopeful initiatives. I think it is key that we understand the trends and […]