Taking Clients from Hoping to Knowing
We have all seen it. More often than not, data in organizations lives in silos. At Zeno, we work with clients to break down those silos so that data – across channels and functions – can be fused together. In fact, smartly-deployed analytics can provide unparalleled visibility across the local and global media landscape into the immediate impact of a campaign, event or crisis.
Zeno’s methodology – Performance Communications – bridges the art of storytelling with the science of data analytics.
Our focus on audience mapping intelligence, real-time channel data & audience metrics, content performance and optimization, brand health and reputation data and impact assessments (quantitative and qualitative) allows us to harness data to make sure our communications drive tangible business outcomes.
Through Performance Communications, we deliver the right content, to the right audience, across the right channels, at the right time.