INSIGHTS
Une vision qui fait bouger les lignes
4 TikTok Trends Brands Won't Want to Sleep On
For Communications Pros, The Recovery Will Be Different
Not to Be Ignored: “Generation Disrupted” Takes Center Stage
Lenovo IDG: New Realities
Have you ever thought about how young women see the world? How often do we hear from young women?
New Realities is a 360-degree global film series created by Zeno for Lenovo IDG that allows you to step inside the world of ten young women who are leading the conversation around the burning issues of today and using technology to help make a positive change.
Why Representation Matters In Influencer Marketing & The Steps We’ve Taken
It should be no surprise that Influencer Marketing has a diversity issue. Just look at your Instagram feed; it’s overwhelmed by white females, with millions of followers, touting numerous brand partnerships.
Societal Acumen: What Every Communications Leader Needs Today
It has been one of the surest ways for a Communications professional to reach the C Suite: Show the kind of business acumen and crisis management skills that puts CEOs, CFOs, and boardrooms at ease.
However, 2020 has demanded something different. We’ll call it “Societal Acumen” – the ability to discern what today’s societal currents mean for businesses and their stakeholders. Communications professionals have never needed it more.