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INSIGHTS

Une Pensée qui Transforme

Zeno Named a ‘Best Place to Work’ 2021

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Insights

Embrace the Calm Before a Storm to Protect Your Brand’s Reputation

Every day, we see brands getting caught in unfortunate situations: active shooter, data breach, rogue spokesperson, operational catastrophe, product recall, offensive advertisement, discrimination lawsuit, an executive behaving badly, natural disaster - I’ve seen it all in my 20+ years handling crisis communications for clients.

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Insights

Health Literacy Requires Talking with People – Not Patients

I recently participated on a panel at the STAT Summit with two brilliant healthcare thought leaders. We explored the value and urgency of health literacy and, to take a play on the old saw that everyone is a patient at some point, called our session “We the Patients?” (Note the question mark. That’s on purpose.) Here are more of our key takeaways on health literacy.

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Insights

Web3: What Are You Waiting For?

We’re really excited to be launching our new Web3 consultancy. For Zeno, it has been a two-year journey of education, exploration, client discussions and launching our first campaigns. We will now go further and offer Z3, a dedicated global think tank to help our clients understand, navigate and benefit from Web3.

Act Together Blog Post
Insights

Zeno For Everyone: Act Together Progress Update 2022

Cultivating a diverse, equitable and inclusive workplace at Zeno Group is more than what we do. It is carefully woven into the fabric of who we are - essential to how we operate across all aspects of our business. From the vendors we partner with, to the strategic counsel we provide to our clients, to the internal initiatives we implement and so much more.

Gen Z Trending 2022 Blog Post
Insights

Segmentation is Key to Unlocking Gen Z Audience Insights

At Zeno Group, we go where the data takes us. Understanding what makes audiences tick is essential to success in reaching them with stories that matter. In 2010, we launched The Human Project, a multi-generational research study into the values, attitudes and behaviors of people across the world. At the time, Gen Zs were children, just starting out in the world, being raised by their Gen X parents.

Halie Ramirez Podcast
Insights

Sound Advice: Why Marketers Need an Audio Strategy

The meteoric rise of digital audio has many companies, brands and marketers alike listening up and doubling down.